Earlier this month Ian Schrager opened his new Public Hotel on the Lower East Side in NYC. Game changing again in his approach of getting rid of things that he feels are no value to travelers anymore he continues to set the bar. This hotel will be priced about 200.00 per room in NYC thats quite a feat. Read more as this visionary continues to entertain us.
New York hotelier Ian Schrager says his new Lower East Side Public Hotel may be his best yet and delivers luxury for all at budget prices.
It’s a new build in New York, where the hotel veteran and co-founder of Studio 54 created the boutique hotel concept with Morgans Hotel in 1984. He opened the popular Paramount in 1990, and The Hudson a year later. All of those hotels were renovations.
“This is really the first time I’ve really done what I wanted to do. I’ve been working on this four years,” Schrager, 70, told Julie Earle Levine .
The challenging part for Schrager was keeping the luxury Lower East Side property “very relevant, compelling, innovative and edgy.”
Guests can expect some surprises, starting with self check-in, and there is no room service — guests are required to go downstairs and buy what they want.
The design is super chic, with restaurants, lush gardens and, in the rooms, floor-to-ceiling windows.
The starting price is $150 a room.
This is the guy who along with other hoteliers around the world, had gouged guests for everything from pricey room service, to Wifi, and any other extra fees they could. “I never lost money on the stuff. I used to charge for Wifi but I’ve realized there is a real opportunity in this space. The rates are lower, but you don’t have to sacrifice anything.”
“If you want room service in any hotel you are going to pay a $5, $6, $7, $8 charge for it. You’ll pay $20 to $30 for a pot of coffee. You have to wait 45 minutes for breakfast. To me that is not luxury.”
He says guests can now wander downstairs and just get what they want from Louis, a part market, part luncheonette and café that serves reasonably priced food via counter service or grab and go. There’s also a Jean-Georges Vongerichten Public Kitchen main restaurant with a smoker and wood burning garden, and three bars.
Schrager plans to roll out many more Publics. “I’m not going to do 1,000 because that doesn’t interest me, but I’d like to do enough of them to convince big hotel companies to change.” The last time he sold his company he did five. He’s thinking at least thee or four in New York, along with Vegas and Nashville for starters.
And then there is the basement night club, that will be called Public Arts with film screenings, dance, theater, music art and comedy, that evolves in to a nightclub where you can expect hot and sweaty dancing. “It’s about 3,000 feet, a perfect cube and I’m very excited because it’s a new idea for a night club. It has been 40 years!”
He also weighed in on Trump’s plans to launch a 3-star hotel brand. “It is the same idea — he’s trying to segment the business.” He cautioned however, “this comes naturally to me. We have to see whether or not what they (Trump) are doing is a natural extension of their business. I’m sure they will do a good job, but you know, it is just that this is more the world I come from. I feel it, it is instinctive. This is not an intellectual exercise that it would be a good business.”